App Store Optimization (Android & IOS)
App Store Optimization (ASO) is the process of optimising app elements to improve visibility in the app store. It is similar to optimizing a website to rank higher in search results. So, ensuring that your application meets the app store listing criteria and ranks at the top of a search results page is known as ASO.
Advantages of ASO
- Greatest impact on the number of downloads of your mobile app
- Ensures you reach valuable customers.
- More profit: More visibility -> More downloads -> More customers -> More profit
- Increase retention rate
- Cost effective if done on own.