It is absolutely true that bad news spreads like wild fire. Word of Mouth is an extremely powerful tool when it comes to the world of advertising. It is the best way to build a brand as it is the most believable medium. Doing something good or bad that becomes the talk of the town and therefore leads to awareness, popularity, trial, repeated purchase and then loyal customers. That’s how this form of publicity works.
But just as good a tool it may seem, word of mouth brings with it equal danger. Positive reviews can make a brand but negative ones can shatter an already well placed brand. In the online world, sharing, commenting and broadcasting become available at the press of a couple of buttons. A bad review can reach the entire world and a good one can go viral in a matter of seconds. So it becomes even more necessary to have professionals manage the reputation of your brand in the online world.
At Aptus Solution, we have a team that has mastered this process to perfection.